For Immediate Release - World Debut for PIX-iT Wireless Interactive Ad set for Times Square New Year’s Eve
For Immediate Release
EMBARGOED RELEASE for
12:01 a.m. Dec. 28, 2008
CONTACT:
Steve Bumstead
206 979-5443
World Debut of PIX-iT Wireless Interactive Ad set for Times Square New Year’s Eve
PIXELFire Productions’ breakthrough technology launches on new JVC HD LED Display
Seattle – The technology is about real time, real people and the beginning of what promises to be a new advertising medium debuting in Times Square on New Year’s Eve 2008. PIXELFire Productions, based in Renton, WA, plans to launch their new PIX-iT™ technology on JVC’s new HD LED display. PIX-iT™ is a cutting-edge technology that engages live audiences in a virtual advertising medium allowing cell phone photos to appear on huge LED billboards in real time.
Developed by company founder and president, Steve Bumstead, the technology will enable people celebrating New Years in Times Square to take photos with their cell phones and then see the photo broadcast in real time on the JVC HD LED display -- literally becoming a part of the dynamic video advertising content for JVC.
In early December, JVC celebrated 30 years as a prominent advertiser in Times Square by unveiling one of the world’s most technologically advanced HD LED displays, manufactured by Rancho Cordova, CA based D3 LED. “We see this as the ultimate venue for our PIX-iT™ technology,” says Bumstead. “Times Square is the crossroads of the world, and what could be better than New Year’s?”
In addition to audience photos appearing in real time on the JVC Spectacular, people can access a branded microsite to download a souvenir copy of their photo appearing on the JVC display. “The ad theme, ‘I was there,’ takes on a new and dynamic reality for the audience with this technology,” Bumstead says. The email address that participants can email photos to, from their cell phones, becomes operational on New Year’s Eve -- nyc@jvcnewyear.com.
Bumstead believes that the PIX-iT™ technology will usher in a new advertising model to engage audiences and consumers in memorable and interactive ways – an important dynamic for stronger product and company branding. “We have over 200 million cell phone users in the U.S. and that number is growing every day,” says Bumstead. “They’re spending $200 million annually on video features and content for their phones and have a voracious appetite for new apps and entertainment.”
Bumstead’s company is no stranger to the Times Square pantheon of large-scale public displays. In 2006, PIXELFire Productions teamed with Campbell Ewald to produce Chevrolet’s spectacular display atop One Times Square -- Times Square’s first video-analog clock. “The Chevrolet sign was a first in the world of large-scale outdoor screens,” says Bumstead. “For the first time, the dynamic capability of internet applications was married with a large-scale public display.”
Despite a general gloomy economic forecast, Bumstead sees a robust future for motion graphic design and untapped revenue opportunities helping brands engage their customers in new ways.
“Cool, interactive content is the name of the game in out-of-home advertising,” Bumstead says. “With screen prices coming down and static ads losing their relevance, we’re looking at a sea of opportunities in new media advertising.”
Bumstead added that being a boutique company allows PIXEFire Productions to remain nimble and lean while still attracting top talent. “Flexibility is key in an economic downturn,” comments Bumstead. “Being located in the Pacific Northwest is an asset especially for creating the technology and creative teams that thrive in the groundbreaking world of the new media environment.”
To experience the world of motion graphic design and cutting-edge technology, click here
Visit PIXELFire Production’s website: www.pixelfireproductions.com
Media Contacts:
Carrie Shaw Wendy Wiley
425 344-1787 425 221-1362
